I Am Negan. I am Indeed a Smarty Pants.

AMC’s The Walking Dead just wrapped up Season 7 but its fans are buzzing about Negan and creating user-generated products for the new icon.

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Source3_mobile_02_2017_just info

Engagement. Innovation. Monetization.

Brand Insights

User-generated products reveal valuable information about how fans interact with, and consume, brand intellectual property. Source3 identifies, catalogs and analyzes brand IP in fan products across marketplaces, categories, and territories. We do all the of the work, delivering data insights to support any business strategy with no set-up or lengthy integration.


IP Recognition

Source3 can identify brand IP in any product for sale online. From obvious (corporate logos) to granular (blasters + light sabers), we provide actionable intelligence for brands, marketplaces, retailers and makers. Our proprietary combination of image-recognition, data-matching and QA is fast, inexpensive and highly accurate.

IP Database

Source3 has cataloged and connected the brand IP upon which the consumer product licensing industry is based. Brand properties are organized by owner, franchise and industry vertical, providing for easy navigation and robust inter- and intra-brand linkages. This granular database powers Source3’s IP recognition and data insights engine and provides the data set for machine learning improvements in automated visual recognition.

Why Source3?


We are proud to say we have created the world’s first platform for end-to-end management of intellectual property used online coming in the world of physical and digital goods. Through IP Recognition (IPR), powered by a deep data set containing granular property-level information,  Source3 can monitor and manage third-party IP and proactively establish licensing relationships with brands. We also provide a range of scalable licensing tools, supported by a team of licensing veterans, to manage the licensing process from negotiation to real-time approvals to royalty reporting.

IP Recognition

Source3 identifies 3rd party IP in UGC products through recognition technology powered by our extensive IP database.

Number of Properties

Number of Licensors


Coverage of Licensing World

Learn how we define and map our data.

Our database is comprised of multiple data points that we define and organize to provide intelligence and insight into brand IP.

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6 featured logos

6 featured mobile logos

I am Negan. I am Indeed a Smarty Pants.

AMC’s The Walking Dead just wrapped up Season 7 and what a season it was! Although this season’s overall viewership saw a slight decline, Negan, our new favorite villain, gave fans plenty to cheer about. Characters, costumes, and props have a key role in why fans love...
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A UGC Recipe for Fans, Gear and Music Festivals

It’s Spring! That faint noise you hear is not birds chirping, but the collective panic of music fans scrambling to gear up for their favorite festivals. What t-shirts should they buy? And what exactly makes a great band or artist t-shirt, anyway? Using examples from...
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Merch Madness (Updated)

This week I’m eating BBQ in Raleigh, which is one of the stops along the Tobacco Road. Just a few miles away sits Chapel Hill, home of the heralded University of North Carolina men’s basketball team which just made this year’s NCAA Division I Men’s Basketball...
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