Brand Insights

 

Source3 Brand Insights deliver filtered and actionable data about brand IP usage across user-uploaded product marketplaces.  Using proprietary IP Recognition, we identify brand intellectual property in user-generated products in all categories. Whatever the brand strategy – brand protection, product ideation, consumer insights, fan engagement, licensing, monetization – Brand Insights empowers brands.

Top Categories

Entertainment
Sports
Corporate
Fashion
Music

Distinguish With Confidence

Fan Art
Off Brand
Logo Matching

User-generated products provide insights into consumer preferences and connections via the vast Maker community.

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UGC Insights

Understand rich fan and consumer preferences not available from any other source.

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Product Development

Acquire valuable consumer research, plus product and category extension ideas, from the evolving fan product market.  

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Brand Protection

Identify IP usage as the first critical step in any brand management program.  We locate IP uses so brands can easily review, evaluate and act.

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Competitive Insights

Research traction and consumer preferences for competitive brands, franchises and properties.

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Category / Pricing Analysis

Conduct category and pricing analyses for online products by brand, franchise or property.  

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Maker (Fan) Identification

Identify and track top makers, influencers and brand ambassadors.  

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UGC Monetization

Licensing and monetization opportunities are everywhere.  Find the right partners.  
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Potential Counterfeit

Distinguish potential counterfeit from creative expressions of fandom for multi-faceted brand management strategies.  

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