Source3 Brand Insights deliver filtered and actionable data about brand IP usage across user-uploaded product marketplaces. Using proprietary IP Recognition, we identify brand intellectual property in user-generated products in all categories. Whatever the brand strategy – brand protection, product ideation, consumer insights, fan engagement, licensing, monetization – Brand Insights empowers brands.
Distinguish With Confidence
User-generated products provide insights into consumer preferences and connections via the vast Maker community.
Understand rich fan and consumer preferences not available from any other source.
Acquire valuable consumer research, plus product and category extension ideas, from the evolving fan product market.
Identify IP usage as the first critical step in any brand management program. We locate IP uses so brands can easily review, evaluate and act.
Research traction and consumer preferences for competitive brands, franchises and properties.
Category / Pricing Analysis
Conduct category and pricing analyses for online products by brand, franchise or property.
Maker (Fan) Identification
Identify and track top makers, influencers and brand ambassadors.
UGC MonetizationLicensing and monetization opportunities are everywhere. Find the right partners.
Distinguish potential counterfeit from creative expressions of fandom for multi-faceted brand management strategies.