Posts categorized in:

Brands

I am Negan. I am Indeed a Smarty Pants.

AMC’s The Walking Dead just wrapped up Season 7 and what a season it was! Although this season’s overall viewership saw a slight decline, Negan, our new favorite villain, gave fans plenty to cheer about. Characters, costumes, and props have a key role in why fans love a show. Negan’s leather jacket, menacing baseball bat, and… Read More

Continue Reading

Merch Madness (Updated)

This week I’m eating BBQ in Raleigh, which is one of the stops along the Tobacco Road. Just a few miles away sits Chapel Hill, home of the heralded University of North Carolina men’s basketball team which just made this year’s NCAA Division I Men’s Basketball Championship Final Four. The fans are devoted to Tar… Read More

Continue Reading

Rogue One: A Star Wars Story Follow-Up

Currently on its fourth week at the Box Office, Rogue One: A Star Wars Story is estimated to gross over $470m in domestic ticket sales alone. Needless to say, the latest installment of the beloved Star Wars franchise is a massive hit amongst movie goers. Last month, the Source3 data team looked at how the… Read More

Continue Reading

Rogue One and its impact on User-Generated Products

Reminder: A long time ago, in a galaxy far, far away, the Source3 team explored Star Wars’ ownership history and discovered some amazing Star Wars fan-made goods. With Rogue One: A Star Wars Story making its theatrical debut this week, let’s take a novel approach to “reviewing” the movie. Below, we predict which characters will generate… Read More

Continue Reading

User-Generated Content Creates Value for Brands and Content Owners

User-Generated Content (UGC) often acts as social and cultural currency that reflects a loyal fan community and may provide valuable information to brands. Economists have long embraced the Pareto Principle which states that 80% of spending is made by 20% of the consumers. Thus, implying that a brand makes most of their revenue through a devoted… Read More

Continue Reading

Source3 is bringing South Park to 3D Printing!

ATTENTION South Park super fans, technophiles and collectible geeks – For the first time, you will be able to purchase some of your favorite South Park characters previously unavailable in physical form. Source3 has launched a collector-inspired line of South Park characters presented in full-color 3D prints,  featuring year-round introductions of new and old characters…. Read More

Continue Reading

Data Nerds: The New Cool Kids

Data can mean very different things to different companies. Analyzing data may seem dry, but at Source3 data analysis of unique user-created products can find unexpected trends in intellectual property. Thankfully, our very own Andres Palmiter, Director of Operations at Source3, and former Creative Strategist at Youtube, is here to shed some light on the… Read More

Continue Reading

Getting Ready for CES

In a few short weeks, Source3 will be packing up and heading to the Consumer Electronics Show. Last year, we wrote about what we saw at CES while perusing the floor as attendees. This year we’ll be taking part in the action as exhibitors in the 3D Marketplace space at Sands Expo in booth 73137…. Read More

Continue Reading