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Intellectual Property

A UGC Recipe for Fans, Gear and Music Festivals

It’s Spring! That faint noise you hear is not birds chirping, but the collective panic of music fans scrambling to gear up for their favorite festivals. What t-shirts should they buy? And what exactly makes a great band or artist t-shirt, anyway? Using examples from various online marketplaces, Source3 is here to explain. It wasn’t… Read More

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Merch Madness (Updated)

This week I’m eating BBQ in Raleigh, which is one of the stops along the Tobacco Road. Just a few miles away sits Chapel Hill, home of the heralded University of North Carolina men’s basketball team which just made this year’s NCAA Division I Men’s Basketball Championship Final Four. The fans are devoted to Tar… Read More

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When UGC Goes to Washington

What is it with hats- user-generated hats, to be exact- and this election cycle? Here at Source3, we noticed two significant trends in headgear: the famed “Pussyhat” and the now iconic “Make America Great Again” cap from the Trump campaign. Let’s discuss, then, what happens when user-generated content (UGC) goes to Washington. On January 21st,… Read More

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Who Owns The Future Of Design?

(This article was co-written by Marcus Moore and Janki Gause.) On February 24, 2017, Source3 was invited to join A/D/O Designer-in-Residence and industrial designer, Stephen Burks with Ginvile Ramanauskite from 3D design platform CGTtrader in a panel discussion. The discussion took place at A/D/O, a BMW MINI sponsored creative space located in Greenpoint, Brooklyn dedicated… Read More

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Rogue One: A Star Wars Story Follow-Up

Currently on its fourth week at the Box Office, Rogue One: A Star Wars Story is estimated to gross over $470m in domestic ticket sales alone. Needless to say, the latest installment of the beloved Star Wars franchise is a massive hit amongst movie goers. Last month, the Source3 data team looked at how the… Read More

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Rogue One and its impact on User-Generated Products

Reminder: A long time ago, in a galaxy far, far away, the Source3 team explored Star Wars’ ownership history and discovered some amazing Star Wars fan-made goods. With Rogue One: A Star Wars Story making its theatrical debut this week, let’s take a novel approach to “reviewing” the movie. Below, we predict which characters will generate… Read More

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Recognizing Branded IP In Online Marketplaces: A New Offering From Source3

The world is full of creative uses of branded IP. We set out to recognize, organize, and analyze them. There is a vast and fast expanding market in products created not by established brands or their licensees, but by individual sellers and makers.  The exploding handmade/craft market is the most obvious genre of these products… Read More

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User-Generated Content Creates Value for Brands and Content Owners

User-Generated Content (UGC) often acts as social and cultural currency that reflects a loyal fan community and may provide valuable information to brands. Economists have long embraced the Pareto Principle which states that 80% of spending is made by 20% of the consumers. Thus, implying that a brand makes most of their revenue through a devoted… Read More

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Summers At Source3

In June, Source3 welcomed Ali, Maliha, and Austin to our team. During their time at Source3, they truly became integral members of our team. Whether researching, attending meetings, or taking office field trips to Grand Central Station, our summer interns received a crash course in the Source3 lifestyle. Sadly, as the summer comes to an… Read More

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Data Nerds: The New Cool Kids

Data can mean very different things to different companies. Analyzing data may seem dry, but at Source3 data analysis of unique user-created products can find unexpected trends in intellectual property. Thankfully, our very own Andres Palmiter, Director of Operations at Source3, and former Creative Strategist at Youtube, is here to shed some light on the… Read More

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